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Market Carver Services™
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We offer a wide array of standard Market Agent Services to help your
business achieve its market potential. Our processes can be customized
to meet your company’s business objectives and market goals.
Our Market Agents can take your business from concept, to beta, to delivery:
Business Opportunity Analysis: Research is critical.
We do the market research, competitive analysis, requirements collection,
and review documentation - our Market Agents want to identify your company’s
Total Available Market (TAM) and help position your products and services
correctly.
Market Readiness Analysis: We review your existing
or preliminary product(s) or service(s) using competitive analysis,
local market trends, focus groups, usability testing, and end-customer
requirements to help facilitate market readiness which includes:
• Functionality
• Documentation
• Support
• Pricing
• Packaging
Trial Market Introduction: In conjunction, or following
a Market Readiness Analysis, our Market Agents stage a trial distribution
period of 3-to-6 months which is strategically defined, and executed
in accordance with the business requirements and objectives. Target
audience are defined, and usability testing is performed -providing
customer-to-vendor feedback quickly to validate market readiness, or
to highlight market deficient elements. We turnkey this process in a
timely and cost effective manner.
Customer Project Management: We believe that adding
value to your company is in the details. We review, analyze all the
requirements, documentation, and communications between our client and
the end-customer. We ensure this process is performed in your time zone,
and in your native language. Change control of requirements management
service is a key component of this service.
Business and Development Process Review: Based on systems like
Software Engineering Institute (SEI) we can create a customized process
to match your business objectives and offering needs.
RFP Assistant: We understand the need for accurate,
detailed Request For Proposal(s) (RFP). Our Market Agents are prepared
to help your company craft an RFP that addresses specific needs as -
(when your customer desires to purchase) or RFP answer services.
Client Branding: Your brand is your company’s
life blood. We can help break through the clutter and successfully position
your products and services deep into your customer’s mind-set.
Market Carver can assist your company in discovering its inner-self:
image, personality, color scheme, logo, tagline, value, and positioning.
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